Plainridge brought in $13.1 million in August, about $25,000 less per day than it did in July, Compared with last August, revenue fell by more than $2 million, or about 14 percent.īarrow said Plainridge managers have decided to take a smaller bite of wagers, known in the industry as “coin-in,’’ by setting slot machines to deliver more wins per spin. Penn National, which owns Plainridge Park Casino, declined to comment. “It’s a delicate judgment, deciding what percentage a casino should keep as its revenue.’’ “Plainridge is trying to stay competitive and build itself up,’’ said Clyde Barrow, a University of Texas professor who closely follows the New England casino industry. Plainridge retained less than 7.5 percent of wagers, the lowest in the casino’s short history and more than 2 percentage points lower than its first full month of operation in July 2015, according to figures released Thursday by the Massachusetts Gaming Commission.īy offering greater payouts, the casino is seeking to expand its customer base in a crowded gambling market, specialists said. The Plainville slots parlor attracted plenty of business last month, notching its fourth-highest monthly total in bets - $178 million - since opening in June 2015.Īt the same time, the casino sharply increased player winnings, sending more gamblers home happy but cutting into its profits. Gambling revenue at Plainridge Park Casino tumbled by more than 5 percent in August, as managers of the state’s first casino continued to sacrifice short-term profits in hopes of building a loyal clientele.
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